Programme List - BusinessGreen Leaders Briefing 2018


Event Programme

08.30 – 09.00

Registration and breakfast

09.00 – 09.10

Opening remarks
James Murray, Editor-in-Chief, BusinessGreen

09.10 – 09.40

Keynote: Understanding the green comms challenge
Leo Barasi, Author, The Climate Majority
  • The difficulties in convincing people of the urgent need for climate action.
  • How to convey the message in a way that cannot be ignored.

09.40 – 10.25

Panel discussion: The do’s and don’ts of green marketing
Victoria Page, Chair, PRCA Responsible Business Group
Guy Pattison, CEO, Stronger Stories
James Pitcher, Director of Sustainability, Whitbread

Moderator: James Murray, Editor-in-Chief, BusinessGreen
  • How to stimulate a market for emerging clean technologies?
  • How to build a demand for green technologies?
  • How to promote sustainability models to new audiences?

10.25 – 10.55

Morning break and networking

10.55 – 11.10

Case study: Blue Chip firm on its green comms efforts
  • Hear from a leading blue-chip firm on the efforts it has made in green communications.
  • How to support others in your supply chain with their green comms effort.
  • The biggest challenges in implementing green comms in a long-established organisation.

11.10 – 11.25

Case study: Clean tech start up on how to cut through with the public
Sarah Merrick, CEO, Ripple Energy
  • How to reach the public as a clean tech start-up.
  • The common challenges of a clean tech start-up.
  • How to get support from investors and bigger corporations in your green comms mission.

11.25 – 11.50  

In conversation with: Green crisis comms: Inside the response to the war on plastic
Trewin Restorick, Founder and CEO, Hubbub
  • What are the immediate calls to action for businesses?
  •  What long-term actions plans are needed for successful and lasting implementation of green comms?
  • How can corporations lead the way in the adoption of green comms?

11.50 – 12.00

Closing remarks
James Murray, Editor-in-Chief, BusinessGreen


Conference Ends